Amazon FBA vs Walmart WFS: Which Is Better for Wholesale Sellers?

By Hardway Enterprises · Updated June 2026

Amazon FBA and Walmart WFS both store, pack, and ship your inventory for you. The right choice depends on fees, competition, and where your products sell best — and for many sellers, the answer is both.

What FBA and WFS are

Fulfillment by Amazon (FBA) stores your inventory in Amazon's warehouses and handles picking, packing, shipping, and returns, with products qualifying for Prime. Walmart Fulfillment Services (WFS) is Walmart's near-identical equivalent for its marketplace, with fast "TwoDay" delivery tags.

Fees

Both charge a referral fee on each sale plus a fulfillment fee based on size and weight. Amazon's referral fees typically run around 8–15% by category; Walmart's are broadly comparable. Storage is charged monthly by volume on both. Run the exact math per product — small fee differences decide whether a deal is profitable.

Competition and opportunity

Amazon is the larger marketplace, which means more demand but also more sellers competing on each listing. Walmart's marketplace is smaller and less saturated, so well-chosen products often face fewer competing offers — an opening for sellers willing to build a Walmart catalog early.

Requirements

• Amazon: easy to start; many lucrative brands are gated and need approval and invoices.
• Walmart: requires marketplace application and approval, but gating on individual brands is generally less aggressive.

Which should you choose?

For most wholesale sellers it is not either/or. The same product can be listed on both channels to spread risk and capture more demand — which is why our leads are researched for both Amazon FBA and Walmart WFS, with platform-specific sales estimates. If you are still choosing products, start with how to find wholesale products to sell on Amazon FBA.